Are you procrastinating on starting your YouTube channel?
Have you always wanted to start one but then you just… don’t? Maybe something else demanded your attention. You know, important obligations like binge-watching Friends (again) or organising the contents of your kitchen cupboards according to the expiry date.
Look, I’m not going to make you feel bad about procrastinating because I’m the king of procrastination. Seriously, I’ve wanted to start my YouTube channel since the dawn of time, but I didn’t. I continued to put it off and I kept procrastinating. I got so good at procrastinating, that I didn’t even realise I was doing it.
To watch the video on this topic, hit play below, or read on for more…
What was stopping me from starting my YouTube channel?
It wasn’t just one thing that stopped me from finally shooting my first ever YouTube video, it was five things.
Looking back, I can see that I was probably just procrastinating the entire time. Nonetheless, I’m going to share the five reasons why I didn’t start a YouTube channel in hopes that it gives you the push you need to start your YouTube channel (because you should!).
I’m going to stop procrastinating here and get straight into it!
1. I always feared judgement
Ah, the fear of judgement. It’s a pesky thing and a major reason why I didn’t bite the bullet and start my damn YouTube channel sooner.
Some might argue that it’s human nature to want to please others in some way or another. Nobody wants to make a fool of themselves in public. Some people might even refrain from being themselves to elude negative judgement from others. That was me. My fear of being judged has held me back since childhood. I grew up in an environment where I always feared judgment. It became a way of life for me and it was something I learned to live with.
Instead of overcoming my fears, I gave into them. Whenever I wanted to do something that I considered to be outside the realm of ‘normal’ for me, the nagging voice in my head would whisper, “What are other people going to say if I do this, or say that?”
It didn’t matter if I knew them or not, I was afraid of judgement from anyone and everyone. Finally, I went through a personal journey of discovery (which you can hear all about on my YouTube video – How to Succeed in Business After Failure – Part 1).
When I came out battered and bruised on the other side, I finally realized that I shouldn’t care about what people think or what they say. It was more important to do what I felt was right than worry about other people’s opinions – and you shouldn’t care either.
The only opinions you should care about are your own, your family’s, and your clients. You can’t worry about these opinions in the same way though. Of course, you should care about what your family thinks because they love you. But, when it comes to how you choose to lead your career path or how you choose to put out your videos, the opinions of certain family members can take a back seat.
Think about who you are providing for. No one else’s opinion matters. Get your message out there and start your YouTube channel without fearing judgement. Stop living your life for others. Live your life for YOURSELF.
2. Imposter syndrome
Feeling like you’re not good enough and/or that you don’t belong is the definition of imposter syndrome. It’s when you constantly doubt yourself, your accomplishments, your talent, and your worth. You feel like a fraud and you live in fear of being ‘caught out.’
I am all too familiar with imposter syndrome. Before I started a YouTube channel, I would think things like why should I start a YouTube channel? Who am I to talk about these things? Am I qualified enough to share these things on the internet?
The tough part is that those feelings never really go away. If you’re like me, you’ll tell yourself “I’ll wait until I achieve this, before doing that.” But, once you achieve that thing, you’ve got your sights set on the next thing you need to achieve before you can start a YouTube channel or a business or whatever it happens to be.
You need to accept that there will be times when you feel like a complete imposter but when that happens, you need to just ignore it. If you keep waiting until you achieve this or that, you’ll be waiting forever.
Stop comparing yourself to other people. Yes, others have accomplished great things on YouTube. But you have something valuable to share with people too. What you have to say and teach others is just as important.
The excuses and justifications will never end. If you’re waiting for tomorrow to finally start your YouTube channel (or a business), you’ll be waiting forever. Tomorrow will come and you’ll say the same thing you did today. You’ll keep waiting for tomorrow and tomorrow will never come. So, just do it today. No more excuses. JUST DO IT!
3. I’m a perfectionist
I don’t like putting something out into the world until it’s absolutely perfect… and that includes me. I’ve always strived to be perfect and I want my work to be perfect too. Sometimes this means that I set impossibly high standards for myself that are usually followed by critical self-evaluations.
But I also went a step further than that. I used my perfectionism as an excuse not to start my YouTube channel. I wanted the perfect camera. The perfect tripod. The perfect set-up. The perfect lighting that made me look ridiculously handsome…you know, that type of thing.
You might be doing this too and looking at someone who’s got 2 million views per video and has been doing it for the last decade and comparing your first video to their 300th video. If this sounds like you, I want you to go back and watch their first ever video (if they haven’t removed it already). I bet it’s an absolute disaster because the truth is, your first video probably isn’t going to be that great. And, that’s okay. Your first video doesn’t have to be perfect. It just has to be done. Record it, post it, and move on.
Perfectionism paralyses us. It freezes us in time because we want everything to be perfect and if we don’t think it is, we procrastinate. This is not how you grow a business or start a YouTube channel. This is how you get stuck and you’ll never grow because your perfectionism holds you back.
Internet entrepreneur, venture capitalist, and author, Reid Hoffman, once said:
“If you are not embarrassed by the first version of your product, you’ve launched too late.”
In other words, don’t wait around for it to be perfect. Just start your YouTube channel and worry about perfecting it later.
4. I was ‘too busy’
Yes, I was one of those people who kept saying I was “too busy” to start a YouTube channel. Of course, that was a lie. Sure, I was pretty busy. But, the real reason why I used this excuse was that I wanted to stay hidden. I wanted to hide from the public eye because I thought it would be easier that way.
If you’re like me and you keep playing the ‘I’m too busy’ card, you’re going to end up with a lot of regrets. If you’re too busy to do what needs to be done to grow a business or start your YouTube channel, you need to change that. You must make time for it.
Schedule time to start your YouTube channel or time to implement strategies to help move your channel and/or your business forward. Don’t use the “I’m too busy” excuse – you’ve got no time for that!
5. I thought I was ‘too late’
I always said, “It’s way too late to start a YouTube channel” because I looked at established creators on the platform and thought I can never reach that level of success, so why bother trying? I thought it was too late to start a YouTube channel and it would take years for me to gain an audience and get more subscribers and so on.
However, it’s not too late to start. YouTube is in its comparatively early days and keeps growing. There is plenty of space for you to swoop in and start a successful channel on YouTube.
Think of it this way… TV has been around for years. But that doesn’t mean people are going to stop making new movies and new TV shows. There’s still plenty of opportunities to create new video content for TV AND YouTube.
I can guarantee that it is not too late to start your YouTube channel. It might take time to grow it, sure. But, it’s not too late. And, if you continue to follow me and take the advice, I’m sharing both here on my blog and over on my YouTube channel, you can learn how to start your YouTube channel (or any business) from scratch. You just need to understand how the YouTube algorithm works and what it takes to grow your channel.
So, those were the five things that stifled me from starting a YouTube channel. Looking back now, I wish I just took the plunge and started my channel sooner, but I didn’t and it’s okay that I didn’t because I’m starting it now. And, you can do the same. You can start your YouTube channel right now, today, if you want to. You don’t need any fancy equipment. Your smartphone camera will work fine.
One final note… if you want to start a YouTube channel, JUST DO IT!
For more tips, tools, and strategies to help you start your YouTube channel and/or business, SUBSCRIBE to my YouTube channel, and let’s do this together!
If you missed my last video why not go and check it out – How to Put a Price on Your Value.